Markup Calculator
Convert between markup and profit margin
What is Markup vs. Margin?
Markup and margin are two ways of expressing the same profit in percentage terms, but they use different bases. Markup is calculated on cost, while margin is calculated on selling price. Confusing the two is one of the most common pricing mistakes in business.
The percentage added on top of the cost price to determine the selling price. A 50% markup on a $100 cost means selling at $150.
The percentage of the selling price that represents profit. A $150 selling price with $100 cost gives a 33.3% margin.
The total cost to produce or acquire a product, used as the base for markup calculations.
The final price charged to customers, determined by applying a markup to the cost price.
Divide the profit by the cost and multiply by 100 to express the markup as a percentage of cost.
Divide the profit by the selling price and multiply by 100 to express the margin as a percentage of revenue.
Multiply the cost by one plus the markup percentage to calculate the target selling price.
Three steps.No guesswork.
Enter cost and price
Input your cost price and selling price, or enter a target markup percentage to find the selling price.
Calculate markup and margin
The calculator computes both markup percentage and profit margin so you can compare them side by side.
Review your pricing
See the relationship between markup and margin and adjust your pricing strategy accordingly.
Built for founderswho move fast.
Retail pricing
Set product prices that achieve your target margin using the correct markup percentage.
Wholesale negotiations
Quickly convert between markup and margin when discussing pricing with suppliers or distributors.
Menu or catalog pricing
Price items consistently across your product line by applying standard markup percentages.
Markup vs. profit margin explained
Markup and profit margin are related but different. Markup is the percentage added to cost to arrive at the selling price. Margin is the percentage of the selling price that is profit. The same dollar amount of profit produces different percentages depending on which formula you use.
For example, if a product costs $60 and sells for $100, the markup is 66.7% (based on cost) while the margin is 40% (based on selling price). Confusing the two is one of the most common pricing mistakes in business.
As a rule: markup is always higher than margin for the same transaction. A 50% markup equals a 33.3% margin. A 100% markup equals a 50% margin. Understanding this relationship is essential for setting prices that actually achieve your profitability targets.
Common questionsanswered.
What is the markup formula?+
How do I convert markup to margin?+
What markup should I use for my business?+
Want the full picture?Try ScribeAI free.
This free tool is just a taste. Deep market research, competitor analysis, and an AI co-founder — all in one platform.
Try ScribeAI free→Keep pressure-testing the idea.
Jump into another focused calculator or generator without losing the thread.
Startup Idea Validator
Get an honest, AI-powered assessment of your startup idea in seconds
TAM/SAM/SOM Calculator
Estimate your market size with AI-powered calculations
Startup Name Generator
Generate creative startup names with .com domain availability check
Elevator Pitch Generator
Craft a compelling 30-second elevator pitch with AI
Business Niche Finder
Discover profitable business niches based on your skills and interests
Competitor Analysis Lite
Get a quick SWOT breakdown of any competitor
Pitch Deck Outline Generator
Get a slide-by-slide pitch deck outline in seconds
Problem-Solution Fit Checker
Check if your solution truly addresses the problem you're solving
MRR Calculator
Calculate your Monthly Recurring Revenue instantly
Churn Rate Calculator
Measure customer and revenue churn rates
CLTV Calculator
Calculate customer lifetime value from your metrics
Burn Rate Calculator
Track your monthly cash burn and runway
Runway Calculator
Estimate how long your cash will last
Unit Economics Calculator
Analyze LTV, CAC, and payback period
SaaS Quick Ratio Calculator
Measure your growth efficiency
Revenue Run Rate Calculator
Project annual revenue from monthly data
SaaS Valuation Calculator
Estimate your company's valuation
Net Profit Calculator
Calculate net profit and margins instantly
Pricing Sensitivity Simulator
Find your revenue-maximizing price point
SWOT Analysis Generator
Generate a comprehensive SWOT analysis with AI
Lean Canvas Generator
Build a one-page business model canvas
Value Proposition Generator
Craft a compelling value proposition statement
Customer Persona Generator
Build detailed buyer personas with AI
Revenue Model Suggester
Discover the best monetization strategy for your business
Go-To-Market Planner
Create a phased go-to-market strategy
Startup Cost Estimator
Estimate your startup's launch costs